What we do in your Meta ads account
We work inside your own ad account, so you can see every rupee. The work starts with an audit of what already exists: your pixel, your events, your audiences and any past campaigns.
Then we build the campaign structure, write the ads with you, design the creatives and launch. After launch we check the numbers every day and change something every week.
- Account, pixel and Conversions API set up and tested
- Campaign structure built around one goal at a time
- Ad copy, static creatives and short videos
- Daily checks, weekly changes, a monthly review call
How we set your target
Before we spend, we ask three questions: what is a customer worth to you, how many leads turn into customers, and how many customers do you want. Those answers give a cost-per-lead number we can actually be measured against.
If you sell online, we work from your margin instead and calculate your break-even ROAS. You can try it yourself with the ROAS calculator on our home page.
Creative testing that does not stop
Creative is the biggest lever in Meta ads. We test different hooks, offers and formats against each other, give each a fair budget, and switch off what does not earn its place. Winning ideas get new versions, so ads do not tire out.
Retargeting people who showed interest
Most people do not act the first time they see you. We bring back people who watched your videos, visited your site or started a form, with a message that fits where they stopped. For real estate and healthcare this is often where the cheapest leads come from.
Reporting you can read
You get a short update every week: what we spent, what it brought in, what we learned and what we will try next. No dashboards full of numbers that mean nothing to you.
Who Meta ads suit
Meta ads work well for brands that can show their offer visually: homes and projects, clinics and health camps, events, courses, fashion and food. They work less well for products people only search for when they have a problem, and there Google ads usually do better. Many of our clients run both.
Common questions
How much should I spend on Meta ads?
Enough to get useful data, which for most local businesses means a few hundred rupees a day to start. The right number depends on your goal and what a customer is worth, and we confirm it in your free audit.
Do I need a website to run Meta ads?
You need somewhere good to send people. A fast landing page or even a WhatsApp click works. If your site is weak, we build a landing page first.
Can I keep my ad account?
Yes. The ad account, pixel and page stay in your name, and we work with delegated access. If we part ways, everything stays with you.